The Power of 'Threading': Weaving High-Performing Cultures
“Teams are often at their best when they are playing for a story.”
Have you ever wondered what makes certain teams or organisations stand out? Why do some groups seem to operate as if they share a secret language, while others struggle to find common ground?
Think back to those moments when you’ve been part of a group that just ‘worked’. There was a rhythm, a unity, a sense of shared purpose. While it may have felt organic, it wasn’t mere chance—it was the result of a shared narrative, a common thread binding everyone together.
Perhaps you’d resonate with the opposite. Being part of a team absent of a common story.
But what is this mysterious thread?
From my years working in high-performance sport, and now coaching, consulting and advising British Government and corporate organisations, I’ve created a framework called ‘team threading’.
It’s a three step process and I’ll attempt to provide a summary below. If there’s an interest peeked, I’ll write a short blog on each step with more detail.
In summary, the three steps include:
Crafting and co-creating the story
Integrating and living the story through behaviours
Evolving and adapting the story.
The Power of the Untold Narrative
In my consultations with various organisations, one interaction with a major construction company stands out. And this really sticks in my mind about the power of story.
Initially, when I asked about their company's story, they spoke of strategy, projects, and buildings. I got really curious and pushed to find out about the history of the company.
As layers were peeled back, a revelation emerged:
They had a hand in constructing the iconic Houses of Parliament. This was more than a project; it was a bond to history, a source of pride and purpose. Yet, they had never fully embraced this profound narrative.
Can you imagine the untapped potential? The potential in recruitment and onboarding new employees.
“Discovering a company's true narrative can be like finding a hidden treasure.”
Similarly, an international bank I advised seemed to be in a rut. Employees saw their work as mere transactions. But when we dug deeper, a powerful narrative emerged - they were the guardians of people's financial freedom and security. This realisation ignited a new sense of purpose.
What stories might be lurking beneath the surface of your organisation? How often are these questions asked?
So here’s a short breakdown of each stage I work through (not in a linear fashion) to support organisation in threading an organisation narrative.
1. Co-Create: Crafting a Shared Narrative
Every organisation, every team, has stories. But how do you find them? And more importantly, how do you shape them into a narrative that resonates?
Let's delve into the story of the New Zealand rugby team, the All Blacks. On the surface, they're a team known for their exceptional skills and rigorous training. But there's more to their success than meets the eye.
Their connection to the Haka, a traditional Maori challenge, is not just about intimidating the opposition. It's a narrative that reminds them of their shared roots, their ancestors, and their collective strength.
The Haka is a powerful, ancestral war cry, dance, or challenge from the Māori people of New Zealand. It's a symbol of their heritage, a link to their past, and a beacon for their future.
When the All Blacks perform the Haka before a game, they're not just participating in a ritual; they're invoking the strength of their ancestors, the pride of their nation, and the spirit of their team. It's a narrative that binds them together, reminding them of who they are and what they represent. How might your organisation's history and traditions shape its future?
Apple, too, offers more than just devices. They talk about creating ‘experiences’. They've woven a narrative of 'thinking different', challenging the norm. This philosophy drives every aspect, from product design to marketing.
What narrative drives your team?
2. Integrate: Living the Thread Every Day
Once you've discovered and crafted your narrative, how do you make it a living, breathing part of your organisation?
Consider Disney’s onboarding training.
Every new Disney employee, regardless of their role or level, undergoes a training program called "Traditions."
This program immerses them in the company's history, values, and vision. By understanding the legacy and magic behind Disney, employees feel a deeper connection to the brand and its mission.
Through rituals, customs, and artefacts, these stories become more than just words; they become a part of the team's identity. They shape decisions, guide actions, and influence behaviours. How can you embed your narrative into the daily life of your organisation?
3. Evolve: Adapting the Thread
Change is inevitable. As teams grow, goals shift, and the world evolves, so too must the narratives that guide us.
But how do you ensure that your story remains relevant?
A business team I advised began with a focus on 'innovation'. But as the world began valuing sustainability, their narrative evolved to 'innovative sustainability', merging core strengths with emerging needs. They recognised the need to adapt, to weave new threads into their tapestry. How will your narrative evolve to meet the challenges of tomorrow?
Coca-Cola are known for promoting a culture of open dialogue and feedback. Regular town hall meetings, feedback sessions, and internal communication platforms allow employees to stay informed, voice their opinions, and engage with leadership. This allows for ‘re-threading’. An ability to evolve the narrative of the organisations through being a ‘listening organisation’.
In essence, a successful team culture is built on diverse and powerful stories. These narratives serve as a compass, guiding every member toward a shared goal, providing direction even in uncertain times. As the world changes, the story's relevance and resonance must be maintained.
In summary, ‘team threading’ helps leaders, teams, and organisations to do the following (and I have many more questions to explore):
Find a uniting common story and how do you shape them into a narrative that resonates with everyone?
How do you make it a living, breathing part of your organisation that’s woven into the fabric of your organisation?
How do you ensure that your story remains relevant?
Are you ready to discover, craft, and live your organisation's narrative? Feel free to drop me a reply or get in touch via dean@themindsetprogram.org.